Branding & Identity

A single, unified visual identity represents all of Tenth Presbyterian Church’s individuals and groups working together as the body of Christ to accomplish Tenth’s common mission and vision. It gives us a consistent, recognizable way to show up in our community — in print, on screen, and everywhere in between.

The logo and related brand materials are meant to be versatile: clear and consistent across our many audiences, but flexible enough to allow for creativity. The guidelines on this site are meant to be straightforward and easy to understand. If you’re designing anything for Tenth or one of its ministries — a flyer, a slide, a brochure, a social graphic — start here.

Name Use

In formal pieces, and on first reference in any publication, use Tenth Presbyterian Church. In informal use or subsequent references, Tenth Church or Tenth may be used.

Do not use “Tenth Pres,” “Tenth Presbyterian,” or “TPC” as a shortened name. Only “Tenth Presbyterian Church.”

In This Guide

Logo & Color

The logo lockups, the icon, approved colors, minimum size, clear space, and common misuses to avoid.

Typography

The two type families that carry our identity across print and digital communications.

Ministry Logos

How individual ministries and groups can build their own logo lockup within the Tenth identity.

Brochure & Print Guidelines

The panel system, cover measurements, and band color options for printed brochures and programs.

File Naming & Usage

How our logo files are named, and which file type and format to use for print, web, and social.

Questions?

Please read and follow this guide. It covers most day-to-day design decisions. Please send any questions or requests for approval to [email protected].