Naming scheme
Logo files are named using the pattern below:
alignment_type_color_sublinecolor.extensionExamples: logo_cmyk.jpg • logo_cmyk_tagline.eps
| Part | Options |
|---|---|
| Alignment | C = centered • L = left-aligned |
| Type | TenthPC = with “Presbyterian Church” line • Tenth = without it |
| Color | CMYK, PMS, RGB, Black (grayscale/black), White (all elements in white) |
| Resolution (JPG/PNG only) | 72 DPI for web use • 300 DPI for print (default unless noted) |
| Extension | .EPS (vector, professional use) • .JPG (universal, white background) • .PNG (web, transparent background) |
Which file to use
Use EPS or SVG if you can. EPS and SVG files are vector-based and therefore won’t become pixelated when scaled to larger sizes. Therefore, use EPS or SVG whenever possible. When those can’t be used, JPG is the next best option. There are no JPG versions of the white or Pantone spot-color logos.
Web & digital
Use SVG or PNG at 72 DPI. SVG is generally preferred on the web since it scales correctly on high-resolution screens and is usually a smaller file size.
Color
CMYK and PMS files are intended for print (including our digital press). RGB is the standard for screens. Black files may be used for either print or web. White logo files are for reproduction on a dark background, in print or on the web.