Branding & Identity

Ministry Logos

A standard ministry logo template has been developed for every ministry to use, consisting of the quatrefoil mark, the ministry name, and the words “Tenth Presbyterian Church.” This standard template is strongly preferred for every ministry and group — it’s fast to produce, free, and keeps your materials clearly part of the Tenth family from day one.

If your ministry doesn’t yet have a standard ministry logo, request one. Until then, all print and digital materials should use the standard Tenth logo.

Standard ministry logos should be treated the same as the primary Tenth logo, and may be used in place of it. Two layout options are available, with the ministry name extending on one line or broken into two. The size of the icon and “Tenth Presbyterian Church” should always remain constant.

One line is the preferred treatment and should be used as the primary standard ministries mark. The two-line version can be used in extreme vertical proportions, or when limited space is available.

Examples

Each ministry name is set in Adobe Garamond, matching the primary logotype, with “Tenth Presbyterian Church” set below it in Lato and our signature green — the same recipe as the main logo, just with your ministry’s name in place of “Tenth.”


Requesting a Ministry Logo

Getting a standard ministry logo is quick: email [email protected] with your ministry’s name as it should appear.


Unique Logos are Strongly Discouraged

The system of consistent ministry logos makes our many ministries immediately feel like a cohesive part of a family. Unique logos, while perhaps serving the interests of that ministry, splinter the visual unity of the church as a whole. Therefore, distinctive logos that are different from this standard is very strongly discouraged.

Before pursuing a unique logo, please request a standard ministry logo instead (see above). If you still believe your group needs something custom, email [email protected] with your rationale before any design work begins. Unique marks are reviewed case by case, are approved only rarely, and are never a substitute for including the standard Tenth logo somewhere on the piece.