Executive Director of Communications and Marketing
The Office of Communications and Marketing at Cairn University is inviting qualified individuals to apply for the position of Executive Director of Communications and Marketing.
Position Summary
The Executive Director leads the design and implementation of the overall communication and marketing strategy for Cairn University. This position is responsible for identifying and expanding the University’s target audience, building comprehensive social media campaigns, digital content marketing, and effective communication strategies to maintain and increase annual student enrollment. In addition, this position is responsible for internal messaging, brand identity, publications, and campus aesthetics. The Executive Director reports to the Chief Operating Officer and will lead a team of professionals who are instrumental in helping accomplish communication and marketing strategies on behalf of the University.
Essential Responsibilities
? Assist in writing, strategizing, and implementation of the Strategic Enrollment and Integrated Marketing Plan.
? Establish internal University guidelines to properly communicate with a consistent voice, maximize marketing effectiveness, and ensure consistent application of marketing and communications strategies among the various internal University departments who communicate externally.
? Participate in the vision casting and implement strategic decisions on external affairs.
? Oversee the University’s website development and functionality.
? Create digital content marketing and oversee timely creation of social media messaging that attracts, informs, and recruits our target audience, promotes University events, and identifies the University and faculty as thought leaders.
? Develops and implements the University’s communications policies, guidelines, and practices with respect to external communications, positioning, and branding.
? Create and implement public relations policies and programs that ensure positive public relations through interaction with the media, University constituencies, the general public, and employees and students.
? Evaluate the necessity and effectiveness of print media; propose and develop alternate options.
? Oversee the development of student recruitment literature and the strategic creation of videos for use on the web, and in digital content campaigns.
? Serve as an internal consultant for various departments which produce web-based or written collateral on their own events (concerts, sports events, conferences, etc.) to ensure that all public relations efforts are unified and reflect the University’s mission and quality standards.
? Work with various academic and support departments to ensure consistent, strong branding oversight and delivery of internal and external events.
? Select, train, and develop the Office of Communications and Marketing team, and provide timely performance evaluations for individuals team members.
Proficiencies and Requirements
Qualified applicants will have a master’s degree in communications, public relations, marketing, or a related field and have a minimum of five years of prior experience in a marketing and communications management or director level role.
Proficiencies required for this position include:
? Ability to create, compose, and edit written materials. In addition, the executive director should be able to demonstrate hands-on knowledge of social media posts and graphics.
? Ability to use independent judgment in managing and imparting information to various levels within the University.
? Outstanding interpersonal and community relations skills and the ability to communicate and work effectively within a diverse community that build relationships and negotiate partnerships inside and outside the organization.
? Demonstrated poise, tact, and diplomacy.
? Knowledge of organizational structure, workflow, and operating procedures.
? Demonstrated experience and effectiveness in conceiving, developing, and implementing strategic directives.
? Demonstrated experience and proven ability in brand management, creative strategy, and art direction in a leadership capacity.
? Strong demonstrated leadership of organizations, individuals, teams, and projects; ability to set strategic direction, develop effective plans, obtain buy-in and motivate all to successfully complete projects.
? Exceptional demonstrated experience managing and supervising staff of professionals including all aspects of performance management and supervision (hiring, coaching, motivating, performance evaluations/feedback, progressive discipline, workflow management, team building, etc.).
? Excellent verbal and written communication skills to provide or facilitate group instruction, to represent the University and in the community, and to write clear and on-target recommendations, reports, and policies.
The compensation level of this position is dependent on the selected candidate’s professional work experience, familiarity with communication and marketing strategies within academia/higher education and demonstrated skill in strategic communication and/or marketing leadership.
Serving at Cairn University
Located in Langhorne, Bucks County, Pennsylvania, Cairn University exists to educate students to serve Christ in the church, society, and the world as biblically minded, well-educated, and professionally competent men and women of character. Students earn bachelor’s degrees in various areas including Bible, Youth and Family Ministry, Education, Social Work, Music, Business Administration, English, History, and Liberal Arts, and graduate degrees in Business Administration, Divinity, Theology, Education, Organizational Leadership, and Counseling.
Cairn is a conservative evangelical institution within the protestant tradition that employs faculty and staff who profess Jesus Christ as personal Savior; agree to Cairn’s Statement of Faith and Community Life Covenant; and serve students in a ministerial capacity through imparting and upholding biblical instruction, prayer, and mentoring. Members of the faculty are required to integrate biblical instruction in their respective professional subject areas. Applicants must provide a Personal Testimony of salvation as part of the application process.
To apply, please complete the online Employment Application. You may upload and submit your resume/CV and cover letter and unofficial transcripts with the application to https://cairn.edu/hr/jobs/.